combining creative elements with modern style

the ultimate surprise for connoisseurs of Japanese character culture

you not only get a great collector's item

As a single figure in the handy 70% format

BE@RBRICK Sooty the Bear [Kellogg's Puffa Puffa Rice] (400%) Thierry Guetta combining creative elements with modernThis Bearbrick unites two icons of British pop culture: Sooty, the legendary yellow bear hand puppet that has enchanted generations of children since 1948, and Kellogg's Puffa Puffa Rice, a cult breakfast cereal of the late 1960s and early 1970s. The unusual collaboration began in 1973 when Kellogg's hired the silent magic bear as the mascot for the sweet puffed rice. Although the partnership only lasted until 1975 before the cereal disappeared from