Hand made with premium components you can trust our rig to land your next giant

Made of high quality Japanese stainless steel

The Bantam MGL establishes a new benchmark for rigidity and the new CoreSolid Body design combines multiple parts and integrates the B-side

If you have a need for speed and searching for a quality reel that can perform specific techniques that top anglers desire pick up the new Zillion 10

Strike King Shadalicious Swimbait Strike King Shadalicious Swimbait Color:Chartreuse Shad Hand made with premium componentsThe Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on the water success. This swimbait is so versatile you can rig it on an open jighead, an internal jighead, or with a weighted hook. Fish it with a slow, steady retrieve, and match the hook size to the bait's size, and prepare yourself for amped up