Bring the bass their next meal with the new Megabass Lunker Lunch Box

Jackall’s specially designed weighted system makes it possible for the lure to stand straight up when it hits the bottom and increases the space inside the bait

are pencil popper style lures that walk back and forth on the surface while spitting water and creating a wild commotion

From the mind of professional angler Andy Montgomery and the engineering team at Lew’s comes the new Team Lew’s Pro SP Skipping and Pitching reel

Shimano Sedona Spinning Reels Winter Bring the bass their nextAt the heart of the Sedona FI line of spinning reels is Shimanos state of the art technology, the HAGANE Gear. Incorporating HAGANE cold forging technology into the Sedona FI gives it a step up from other reels in its class and provides long lasting smoothness and durability for assured resilience even after countless battles with your target species. The Sedona FI series includes models for everything from light freshwater to heavier offshore species